"INNOVATION FOR ME IS DEFINED BY ONE'S ABILITY TO THINK 
NON-LINEARLY IN A LINEAR THINKING WORLD".
As a Senior Footwear Innovation Designer, I am driven by the desire to bring innovative and progressive design to life. My work at the On World Headquarters in Zurich has given me the opportunity to work on both advanced explorer projects and elite athlete projects, allowing me to push the boundaries of what is possible in the world of footwear. I believe that the key to truly groundbreaking design is collaboration, which is why I seek out experts in a variety of fields to develop solutions that not only enhance the consumer experience, but also leave a lasting impression through thoughtful aesthetics.
In addition to my design expertise, I have honed my skills in developing and implementing long-term innovation strategies and processes for cross-functional teams. I am passionate about coming up with big, leading ideas and establishing a positive creative environment. I understand that this requires the ability to effectively communicate and collaborate with others. I am committed to delivering results that position the brands I work with at the forefront of the industry.
My creative process is focussed on finding new ways to change and redirect existing processes, resulting in unique and impactful products. I am constantly seeking out new manufacturing methods and ways to use existing processes in innovative ways. In today's rapidly evolving world, it is more important than ever to find new solutions using existing resources and developing new ones. I am committed to driving change and pushing the limits of what is possible through my work.​​​​​​​
PUBLICATIONS
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