I build systems and concepts that feel inevitable once seen.
That means stripping a running shoe to a single robotic filament. It means finding the clamping mechanism that needs no glue. It means using AI as a tool for discovery — to uncover unexplored angles, reframe existing problems, and give expansive ideas the traction they need to become real.
I've spent a decade working in footwear innovation, most recently as Head of Innovation Design at On Running — building across lifestyle and performance, from early concept through to products worn by elite athletes. LightSpray is one example of what that thinking looks like at its most extreme: a robotic filament technology brought from prototype to product, setting the creative direction for an entirely new technological expression. No laces, no seams, no glue. A process so precise it doesn't just inform the construction — it becomes it.
The materials change. The thinking doesn't.
MY JOURNEY:
PUBLICATIONS
erichullegie@gmail.com