When triathlete Gustav Iden signed with On, we set out to make him the fastest shoe within a short time window ahead of the Kona World Championships. Six weeks later, Gustav won the world title – and the shoe changed triathlon rules forever.
Team: Gustav Iden, Olav Alexander Bu, Jordan Donnelly, Jonas Hasch, Dina Weisheit, Johannes Voelchert, Maria Ortega, Eric Hullegie.
